Classkick Meetup Toolkit


Classkick Meetup Toolkit

Tips for Planning, Promotion, and Next Steps

 

 

1. Event Planning

 

1. Meetup Strategy Dialogue

A brief exercise to help you and your planning committee identify and meet your goals in hosting a Meetup.

4. Classkick One Pager

Use this to explain Classkick to prospective partners when reaching out.

 

2. Classkick Meetup Logistics:
A How-To Guide

Everything you need to know about putting together a successful Meetup.

5. Meetup Presentation

Loop this presentation before the Meetup starts to spark interesting conversations as folks are getting settled.

 

3. Meetup Discussion Guide

Tips for structuring your Meetup discussion and an extensive collection of prompts to spark meaningful conversation.

6. Sign In Sheet

Use this to check people into your event and ask them to join the movement.

 
 

 

1. Meetup Strategy Dialogue

 

Before you plan your Meetup, it’s helpful to think about what your objectives are. We encourage you to have this strategy dialogue with your partners or planning committee to help shape your decisions throughout the planning process and after the Meetup. We want your Meetup to reflect your unique goals - there are no right or wrong answers here! We hope these prompts will help you plan a successful Meetup that ignites momentum and action.

  • What do we hope will happen as a result of the Classkick Meetup? Who are we hoping to engage with our Meetup?

  • What kind of conversation do we hope to have? Are there specific topics we want to discuss or just a general dialogue?

  • What do we hope to learn by bringing this audience together? What do we hope the audience will learn?

  • What is happening today that we want to celebrate relative to Classkick? How can we make those connections evident?

  • How do we want people to feel about our Meetup? What do we want them to do or say afterwards?

 
 

 

2. Classkick Meetup Logistics: A How-To Guide

 
 

Find Partners

Like-minded partners will strengthen your marketing and outreach capabilities and create a more powerful Meetup. Consider partnering with other local schools or universities, teacher groups, and educational organizations. Use the One-Pager to explain Classkick when reaching out to prospective partners.

 

Date & Time

Some Classkick Meetups have taken place on weeknights, or on weekends during the day. Make sure to allow at least 30 minutes for other educators to travel to your Meetup. Pick the day of the week that fits you and your community best. Check school, community and religious holiday calendars to ensure that your selected date doesn’t conflict with another major event likely to draw the same audience.

 

Speakers 

If you have a specific speaker in mind, check their availability before solidifying your Meetup date and booking your venue.

 

Venue

Most Classkick Meetups are held in coffee shops, co-working spaces, or schools. When choosing a venue, consider whether you would like to use a projector, a screen, or a sound system. You may cables, HDMI adapters to connect your laptop, flip charts, post-it notes and markers. If seats are moveable, try to arrange your audience in a way that facilitates conversation. If you plan to Skype in a speaker or encourage your audience to send Tweets or Facebook updates about the Meetup, make sure your venue has an open WiFi network. 

 

Promotion

Our promotional tools will help you build and communicate with your audience. Check out the Event Promotion section to get started.

 

The Event

Everybody likes free food. If your Meetup is hosted by a non-profit, local grocery stores or restaurants are often happy to donate refreshments. Post signs in and around the venue so people know they are in the right place and can easily find the room you are using. Set up a registration desk by the door so attendees can easily sign in. Use the Sign Up Sheet and invite the audience to provide their email addresses so they can stay updated. Use the Meetup Presentation and have it looped on your screen as audience members arrive to spark interesting conversations right away! The Meetup Discussion Guide will also show you how facilitate a meaningful conversation for your audience.

 

Follow-Up

After your Meetup, scan and email the Sign Up Sheet and any pictures that were taken to hi@classkick.com. Please send a thank you email to your audience within 24 hours of your event. Remind folks of any action steps you identified at your Meetup and tell them how they can get involved!

 
 

 

3. Meetup Discussion Guide

 
 

Classkick Meetups were made to stimulate dialogue about what matters most for students today and in the future. Our aim is to encourage individual teachers to design their own solutions, and not to prescribe one model. This section outlines many ways to use your Meetup as a catalyst for meaningful conversation that leads to positive action.  

 

Discussion Formats

There are three general models in which you can structure your Meetup discussion:

  1. a traditional Q&A

  2. a formal panel discussion featuring local education leaders, and

  3. an interactive working discussion, where there is a guiding topic and some generative dialogue resulting in a next step or action (Discussion formats should be considered in relationship to your strategy and target audience, but this option is our favorite!)

If possible, you may want to break up into smaller groups to facilitate discussion and idea generation. You can blend or improvise around these formats, but anything that engages the voices of your participants is likely to be more successful on all fronts.

 

Tips For Facilitating Dialogue

You should aim to establish common objectives, create a climate of collaboration, and provide the structure, guidance and content to make your discussion effective. This may mean designing, introducing, and enforcing discussion structure and norms, calling on people to share input or questions, challenging assumptions, summarizing content, and insisting on closure and action/follow up. We suggest asking open-ended questions, which result in answers that are analytical and exploratory, and where ambiguity, diversity and multiple factors can be included. 

 

Setting The Stage For Conversation

Create buzz and generate excitement! Conversation can begin the minute people arrive for your Meetup. Signal to your audience that their voice matters by greeting them with an invitation to participate in the conversation. Invite students or teachers to volunteer as greeters to personally welcome audience members. 

 

Introducing The Meetup

A Meetup like this is a special event and a warm welcome is appropriate. This is a moment for the hosts to introduce themselves and briefly express why they organized a Meetup. It’s also your chance to urge people to join in dialogue. A few tips to consider: 1) Keep it short! We suggest keeping your welcome to no more than 5 minutes. 2) Let people know what comes next: Why you need and want them to stay for discussion, whether there will there be a panel or special guests, or how you will conduct Q&A for example.

  • Sample Script: Good evening everyone. Thank you all for taking time to join us for this special Meetup. My name is XXX and together with YYY we hope tonight will be an opportunity to talk about what matters most for our students and how we support learning in our schools.  Please join in our: discussion/interactive session/Q&A/panel conversation with ZZZ).

 

Discussion Questions

The following questions can be used to to facilitate a discussion about the need for transformation in your schools. They are designed to encourage people to personally reflect and contemplate how they apply to the everyday reality of your students. You can also use these questions to moderate a panel discussion.

  1. What skills do you think are essential for our students’ futures? How do our schools integrate the content, academic disciplines and skill development our students need? What would you do differently to ensure student outcomes are aligned with what matters most for the future?

  2. John Dewey writes: “If we teach today as we taught yesterday, we rob our children of tomorrow.” What are characteristics or elements of  teaching and learning you’d like to see in “tomorrow’s” education? If you could change one major aspect of students’ educational experience today, what would it be? Why?

  3. To what degree, in your school, are students encouraged to participate in self-reflection and self-assessment? How is it different from traditional assessments like tests? What forms of assessment can you imagine that would better reflect each individual student’s strengths and weaknesses? 

  4. What is the purpose of school? In your opinion, what are the most important things school should prepare a student for after graduation? How do you, as a teacher, want to do this work?

  5. As technology continues to change how we live and work, what skills and content knowledge do you think are most useful for your students to acquire? What are the implications for teaching? How do we align teaching and assessment to these outcomes today?

 

What’s Next: Suggested Calls To Action

The close of your Meetup is an excellent time to harness your audience’s energy and announce any next steps you want them to take. We’ve included some suggested action steps below; tailor these ideas to your objectives.

  1. Have educators identify amazing innovations happening in their school and exhibit them. Each month, you can feature a different initiative and discuss the critical skills it’s helping students develop. 

  2. Set a date and time for the next Meetup and invite your audience to attend. This can be the first of an on-going series of Meetups you launch to create a space for folks to continuously share feedback and inspiration with each other!

  3. Create a Facebook group for your community to join and share ideas. You can use this outlet to to collaborate with fellow community members, share interesting articles, and invite folks to any future events. Be sure to invite us (facebook.com/Classkick) to join if you do this!

  4. Do your best to gather and solidify main points from the Meetup, and present them at the closing of the event. Invite audience members to share some of these insights with local education leaders via social media.

  5. Remind your audience to log on to classkick.com and check out our “Teacher Resources” section.

 
 

 

2.Event Promotion

 

1. Meetup Promotion

A simple roadmap to promote your Meetup, with links to everything you need to host a great event.

4. Google Calendar Guide

A step-by-step guide to using Google Calendar to collect RSVPs and promote your Meetup online.

 

2. Classkick Meetup Flyer

Enter your Meetup details here and we will send you a stunning advertisement for your event.

5. Social Media Kit

Sample language and images to use on Facebook, Twitter, and in email to spread the word about your Meetup.

 

3. Sample Press Release

Sample language to use when reaching out to local press about your Meetup.

6. Official Press Page

All you need to know about Classkick, housed on one page

 
 

 

1. Meetup Promotion

 

Meetup promotion is your opportunity to build a powerful network of engaged educators to support your efforts! This section will enable you to reach the teachers and educators who are ready to get involved and give them the tools they need to act.

  1. Use this step-by-step Google Calendar Guide to create an invitation for your event and easily collect RSVPs. Google Calendar will allow you to publish and share the details of your event, send out invitations, and communicate with your attendees.

  2. Have us create a customized Classkick Meetup Flyer for your event. Complete this form with your Meetup's details. You can then blast out the flyer to your networks online and hand out printed copies to local schools or teachers.

  3. The Social Media Kit has sample tweets and Facebook posts, emails for your RSVPs, and countdown images for you to post leading up to your Meetup. Make it easy for your partners to also promote your event on their e-newsletters, websites, and social media platforms by sharing the kit with them!

  4. Using the Sample Press Release, create a press release to issue to your local news outlets and community calendars to spread the word to a broader audience. To increase chances of the story being picked up, offer the media interviews with speakers from your Meetup, local experts or activists, and/or partner representatives. You can also send reporters Classkick's Official Press Kit.

  5. Recruit students to help you promote your event! Empower your students to be leaders by asking them to run your social media campaign or lead publicity within your school. You can also tap existing student groups (the student council, the school newspaper, etc.) to recruit partners in your community and lead follow-up initiatives after your Meetup.

 
 

 

2. Classkick Meetup Flyer

 

Click the button below to submit the details about your Meetup and receive a customized Classkick Meetup Flyer in your email. 

 
 
 

 

3. Sample Press Release

 

Edit the language below to include your Meetup details. Then use your press release to reach out to local publications and news outlets. Local press is one of the most effective mechanisms for building your audience!

FOR IMMEDIATE RELEASE
Contact: Jane Doe
Phone: (555) 555 5555
Email: JDoe@anywhere.com
 

[NAME OF CITY/ORGANIZATION] HOSTS MEETUP OF EDUCATORS

[CITY, DATE] On [DATE OF MEETUP], the [CITY/ORGANIZATION] will take part in a Classkick Meetup. The purpose of this event is to foster meaningful discussion among educators about best practices in their classroom. Born out of these conversations is a commitment to implement what works best for students. This event is open to the public. For additional information, please contact Jane Doe. 

 
 

 

4. Google Calendar Guide

 
 

Create the Meetup Event

Google Calendar Example
Google Calendar Classkick Meetup
  1. Open Google Calendar.

  2. Click any time on the calendar that doesn't already have an event scheduled.

  3. Click Edit event.

  4. Enter in your Meetup details:

    • Name

    • Date

    • Time

    • Time Zone

    • Where

    • Description

  5. Click Add attachment (below the Description box).

    • Click Upload to add the Classkick Meetup Flyer file from your computer.

    • When you're done, click Select or Upload at the bottom.

  6. In the "Event color" section, choose a color.

  7. In the Notifications section, choose how and when you'd like others to be notified.

  8. At the bottom of the page, find the Visibility section.

    • Choose "Public."

  9. On the right, find the Add guests section.

    • Start typing the name of the person and choose a result from your contacts.

    • You can also type an email address to invite people who aren't in your contacts list.

  10. At the top of the page, click Save.

When you invite people to the Meetup, you will be prompted to choose a sharing option. Choose: Anyone with the link can view, comment, or edit so all of your guests can see the Classkick Meetup Flyer.

 

Track responses to the Meetup

When guests receive your invitation email, they can respond using the Yes, No, or Maybe links in the email. In the "Guests" section, you'll see your guest list organized by how your guests responded.

 
Google Calendar Publish Event
Google Calendar Publish Event

Put a link to the Meetup on your Blog

You can add a Google Calendar button to your website so visitors can quickly save the Meetup on their own Google Calendars.

  1. Open the Meetup event, then find the "Visibility" section.

  2. Click Publish event.

  3. In the Publish event window, copy the HTML code displayed.

  4. Open your website editor, then paste this code where you want the Google Calendar button to display.

 
 

 

5. Social Media Kit

 
 

Countdown Graphics

 

Social Media Banners

Facebook Banner

Facebook Banner

Twitter Banner

Twitter Banner

 

Spread The Word

Use the language and images below to spread awareness about your Meetup and communicate with your audience.

 

Classkick Description

Every day, teachers struggle to answer all of their students’ questions. Even worse, they’re often unaware of exactly who needs help because some students are too shy to raise their hands. Classkick is a free app that eliminates those roadblocks, showing teachers exactly what their students are doing and who has pressed “I need help” on a specific part of their assignment. 

In Classkick, every student's’ handwriting appears live to the teacher in a mosaic of working students. The teacher can zoom into any student’s sheet to help them and ask a probing question to redirect their thinking. By the time the student has read and thought through the feedback, the teacher has already swept off and helped 5 other students.

We are hyper focused on one goal: increase student learning. To achieve this, we listen to educators to truly understand how technology can assist in the learning process.

 

Classkick Videos

Share these short videos with your prospective and committed audience members to get them interested and engaged!

  1. Give Feedback. Learn Together.

  2. Empower Teachers and Students

  3. Classkick: By Teachers, For Teachers

 

For Your Reference

 

Sample Tweets

If we've created a flyer for your Meetup, attach it to your tweet. In the week leading up to your event, post the Countdown Images above to remind folks about your Meetup!

  1. Join [INSERT ORGANIZATION NAME] in discussing best practices at our @Classkick Meetup. [INSERT TIME & LOCATION].

  2. Do you want to reignite passion & purpose in your classroom? Don’t miss [INSERT PANELIST/SPEAKER] & the @Classkick Meetup at [INSERT TIME & LOCATION].

  3. “If we teach today as we taught yesterday, we rob our children of tomorrow.” -John Dewey. Join us for a @Classkick Meetup at [INSERT TIME & LOCATION]

 

Sample Facebook Posts

  1. We are thrilled to host a @Classkick Meetup. Join us in conversation! The Meetup will take place at [INSERT TIME & LOCATION]. Reserve your spot here [INSERT YOUR GOOGLE CALENDAR LINK].

  2. Come build, create, and innovate with [INSERT ORGANIZATION NAME] at the @Classkick Meetup. Join us at [INSERT TIME & LOCATION]. Reserve your spot here [INSERT YOUR GOOGLE CALENDAR LINK].

  3. Join us in laying the groundwork for real classroom solutions at the @Classkick Meetup at [INSERT TIME & LOCATION]. Reserve your spot here [INSERT YOUR GOOGLE CALENDAR LINK].

 

Sample Email Blasts

If you created a Google Calendar Invitation for your event, you can use the "Add guests" feature and send out all of the emails below quickly and easily.

  • Initial Email Example (Send The Month Before Your Meetup):

Please join us at XYZ High School for a Classkick Meetup, which will feature an interactive discussion about re-imagining our classrooms.

About Classkick:

Every day, teachers struggle to answer all of their students’ questions. Even worse, they’re often unaware of exactly who needs help because some students are too shy to raise their hands. Classkick is a free app that eliminates those roadblocks, showing teachers exactly what their students are doing and who has pressed “I need help” on a specific part of their assignment. 

In Classkick, every student's’ handwriting appears live to the teacher in a mosaic of working students. The teacher can zoom into any student’s sheet to help them and ask a probing question to redirect their thinking. By the time the student has read and thought through the feedback, the teacher has already swept off and helped 5 other students.

We are hyper focused on one goal: increase student learning. To achieve this, we listen to educators to truly understand how technology can assist in the learning process.

Panelists/Facilitators:
(If applicable, list panelists/facilitators here; if you don’t have panelists, skip this)

Details:
[Event Date]
[Venue Address]
To RSVP, click Yes or email janedoe@gmail.com.

Spread The Word:
Please forward this invitation to your network, share on your social media pages, and tag our accounts:

Twitter: @Classkick
Facebook: Facebook.com/Classkick
Email: hi@classkick.com

  • Reminder Email Example (Send The Week Of Your Event):

Don’t miss out on our Classkick Meetup this [insert day of the week]. The Meetup will take place at XYZ High School with an interactive discussion about re-imagining our classrooms. In the meantime, check out these clips about Classkick: 

Give Feedback. Learn Together.

Empower Teachers and Students

Classkick: By Teachers, For Teachers

Details:
[Event Date]
[Venue Address]
To RSVP, click here [insert your Google Calendar URL] or email janedoe@gmail.com.

  • Thank You & Follow Up (Send Immediately After Your Meetup):

Thank you for joining us on [insert day] for our Classkick Meetup!
[insert 1-2 sentences about how the Meetup made you feel]

Let’s take action together! [If you came up with action steps at your Meetup, please insert them here. Otherwise, you’re welcome to use the ideas below.]

Try one of these sample lessons in your classroom.
Set up another time to meet and discuss how you are incorporating innovation in your classrooms.
Spread the word about Classkick with other teachers - email this clip to a friend.
Share your reactions to Classkick on Twitter @Classkick and Facebook.com/Classkick

 
 

 

3. Next Steps

 

1. Deliver a Professional Development on Classkick

Top tips for delivering Classkick PD to educators

4. Earn Your Classkick Certification

Engage in a professional development journey to demonstrate your proficiency

 

2. Join the Conversation with #ClasskickChat

Our Twitter Chat on the first Tuesday of each month 

5. Suggest a Feature

Tell us the next thing you'd like to see in Classkick

 

3. Become a Classkick Ambassador

Help spread Classkick to other teachers in your school or on social media

6. Seek Help from our Classkick Mentors

Mentors can help YOU figure out the best way to use Classkick in YOUR classroom!